Tuesday, December 2, 2008

Peaches Geldof Launches Own Magazine

British socialite and occasional journalist Peaches Geldof has managed to publish and create an entire magazine in a time of major strife in the industry, just about all by herself (with the help of one business partner). Disappear Here will be out this Thursday and be distributed for free in various night clubs, bars and record shops, according to Nylon (where Peaches owes her only journalism credential, a monthly column). She calsl Disappear Here a "women's magazine that appeals to men", adding that she doesn't feel womans magazines have enough of a sense of humor.

Although it will be a while until the industry will see if Peaches' newest endeavor will be a success, it does slightly stand out in the sea of new magazines launched each year. Last year, 248 new magazines were introduced into an international magazine market of almost 20,000 ( and that number is sure to multiply, if you count zines, and online magazines) titles, all according to the Magazine Publishers of America website. Out of all these publications, most are ethnic then followed by regional publications and travel magazines (Jann Wenner said to The Huffington Post, "Don't even try to start a magazine today; it's impossible. Besides financing and publishing support, you need, at the center of it, some extraordinarily talented, prescient individual. Such as I was"). So when 9 out of 10 magazines fail, (according to Entrepreneur magazine) how is a socialite going to fare? It's hard to tell, maybe magazines needs people outside the industry and without the background to come and shake things up. Or maybe this is just another example of a self-important wealthy socialite who thinks everything they touch will turn to gold.

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