Event: San Francisco Magazine's Fallfest

On October 6, San Francisco Magazine held its annual Fallfest event in the Justin Herman Plaza near the Embarcadero in San Francisco. Bringing together over eighty Bay Area eateries and wineries in the dazzling afternoon sun, the magazine set to establish Fallfest as the food and wine event of the season celebrating the local bounty of the Bay.

Between the Asian-influenced raw delicacies, fried chicken and cornbread, savory liver mousse and delectable confectionary bites; the price of an $80 general admission ticket bought one the opportunity to feast and drink to their hearts’ content. With informative chef demonstrations and dozens of tempting tents set up along the plaza, guests got to mingle while tasting the creations from local favorites such as Postrio, Quince and Aqua as well as sampling a slew of local wines.

Of course for those desiring an up-graded culinary treat, VIP tickets were available for $150 and included an additional wine flight tasting with custom food pairings and a gift bag.




San Francisco Magazine, joined with the Examiner and KRON 4, engages in such events each year to promote their position as the leading exclusive, city-read for the discerning San Franciscan reader. Fallfest, along with the magazine’s summertime Best of the Bay event, proves a great marketing tool not only for reaching out to readers, but also to gain new advertisers as well. Some of the magazine’s top advertisers helped sponsor Fallfest such as The Ritz Carlton Club, Bauer’s transportation, Amstel Light and Fiji water.

Currently San Francisco Magazine markets itself to the established, affluent decision-makers of San Francisco and by pairing with local fine-dining establishments - the magazine has established a brand for itself much like the old-fashioned Good Housekeeping Seal of Approval. Each year the magazine puts out its picks for the Best of the Bay, creating a trusted relationship of taste and choosiness amongst their readers.

By tapping into the diverse food and wine culture of the city, Fallfest is yet another way for San Francisco Magazine to make its presence known among the trendy “who’s who” in the Bay Area. Additionally, the magazine holds its Fallfest to benefit the charity Meals on Wheels – aiding their well-off readership that wishes to donate to much-needed local causes.

The leading competitor of San Francisco Magazine is 7x7 magazine which also distinguishes itself as the Bay Area read for the affluent and hip. In addition, each year 7x7 declares its pick for the best of the Bay Area, yet does not hold an annual fall harvest event like San Francisco Magazine.



According to Erica Minix, assistant to the President of San Francisco Magazine, the magazine also holds smaller promotional events with the same purpose of the Fallfest on an almost weekly basis.

Making its presence known at these exclusive local parties, the magazine is constantly promoting itself and handing out free copies to potential subscribers. At Fallfest, the magazine did the same and by hosting the event, was able to distinguish itself as the leader in what’s new, fresh and tasty in the Bay Area culinary scene.