Magazines are now promoting their publications on Myspace, a virtual social networking website. The Magazine Publishers of America (MPA) has issued a list of 49 publications that have their own profile on Myspace in order to engage readers to get a copy of the magazine or to visit the official pages of the magazine’s website.
Most magazine Myspace profile pages have an up to date blog, links to quizzes, surveys and links to the online edition of the magazine.
Cosmopolitan magazine has daily advice tips and information on how to enter to win a fashion trip to New York. Bulletins are sent out to virtual friends keeping them up to date on content in the latest issue of Cosmo as well as how to receive the newsletter or how to get a subscription.
Jane magazine’s Myspace profile asks readers for feedback on content in the magazine and ask to write a comment directly on the Myspace page. The Myspace page also gives a list of favorites to anyone that wants a good book recommendation or movie to watch.
Online magazines, especially teen publications have seen a decline in online readership with the Myspace generation. Magazine sites such as TeenPeople.com, which has folded both their print and online publications, could not compete with the online traffic that social networking sites have seen. Instead of becoming a competitor to the online social network, some magazines have decided to get on board and use Myspace for their own gain.
Not a week goes by when Myspace isn’t in the news, announcing a business deal or how a young girl was kidnapped and killed from someone she met on Myspace. Whether it is positive or negative, the attention introduced today’s generation to customize their own profile and add friends to their Myspace page. Today, everyone wants to be a part of the Myspace phenomenon.
Myspace started as a way for amateur bands to get noticed. The virtual social network aimed to defy big business in order to allow the underdogs to be heard. Their approach was one that allowed people to say whatever they wanted without censorship, which allowed the web network to surpass Friendster and Facebook in popularity.
The magazine industry is in constant change with the rapid technology that becomes available. In order to sustain success for the print or online publications, they must take advantage of other ways to encourage people to continue to read their publications.
No comments:
Post a Comment