Tuesday, November 27, 2007

Help Wanted... In India

As the world becomes smaller and smaller, it seems that every industry from toys to clothing to electronic gadgets is outsourcing work to other countries. The same apparently goes for the publishing world. Magazine outsourcing is covered in detail on the Folio website. One company, Cadmus, that is featured on Folio says their target customers are looking for ways to increase revenues from online print sources while reducing other production costs. A good chunk of this offshore publishing is happening in India.



The same company markets themselves by offering a coding service called XML( EXtensible Markup Language) which makes their customers content (podcasts, webzines, and websites) searchable and easier to retreive information by using codes that look like mumbo jumbo to Average Joe.

Cadmus operates in India because it has significant cost savings when compared to American production costs. Businesses across the board seem to be embracing outsourcing at an alarming rate, which not everyone is happy about. Other Americans seem to feel differently about such companies: http://www.nojobsforindia.com/


Their online counterpart, Outsource2India, offers up a long list of publishing services overseas that included EBook development or formatting, book to e-book conversion, ebook writing, editing, proofing, web content management, software development, and graphic design among many others.


With the cost of postage increasing rapidly and the rising cost of raw materials needed to create traditional print publications, there is a growing trend toward internet-only publications. With the ability to create such publications from any computer, it is
likely that more companies will outsource publishing work.

So, to the future publishers of America: You may want to rethink your career path.








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