Donald Trump will announce Tuesday that he is bringing back the magic that is Trump Magazine. The real estate baron has reached an agreement with Ocean Drive Media Group, which publishes small magazines for wealthy readers, to bring back the mag that stopped production last spring. Trump is scheduled to drop its first issue in November and will focus on fashion, home design and various ways to spend loads of money.
The Donald has been down this road before, previously with Trump Style and then Trump World, which was later relaunched as Trump Magazine. This new edition will be distributed freely to Trump properties and will be sold ($5.95 cover price) at newsstands in a handful of cities where his buildings are concentrated.
Ocean Drive Media chairman Jerry Powers was quoted in a NY Times article regarding the aim of the magazine. "We’re going to do stories on private jets, the interiors of the new jets, new lines of Louis Vuitton luggage, Mikimoto pearls, stories on very high-end jewelry like Cartier, travel around the world, golf clubs, fashion," he says. "It’s definitely aimed at the reader who doesn’t have to ask how much it costs."
Ugh. At least the Boss is sticking to what he knows. At least he won't be on TV. Maybe this will keep him from making appearances in professional wrestling. I don't want to ask Don Don for advice on how to body slam someone through a folding table, but rather how to properly accessorize my Gulfstream Jet. It's not that my boy D isn't a like able cat. He's just your regular white, middle-aged, wealthy man. You know, the type the public can generally trust? Right???
To his credit, the man is pretty good with money. He was quoted as saying in the New York Times he "put up no money" for this new mag. Considering the first version of it flopped, I'd say that's a pretty savvy move.
It is understood that since Mr. Trump has a lot of money, he is pretty much going to do what he wants. A good possible explanation as to why this mag is being published. Realistically, his target audience is very small. If anything this magazine helps illustrate the growing gap between the lower and upper classes. The Haves and the Have-Nots. The Trumps and Coverlines Blog Editors. Trump: Bringing it all back to the money. Dolla dolla bill y'all.
When asked is his mug would appear on the first cover, Trump responded "Only if they want to sell a lot of magazines." Dubious, at best. Donald always seems to be forgetting that not everyone on this planet loves him.
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