New Magazine Eldr is Helpful and Interesting for Over 60s as Well as Younsters

EldR is a new magazine based in the Bay Area that was launched in July, with a target towards readers of 60 or older. According to their manifesto, the aim of the magazine is to celebrate getting older and offer helpful articles and forum for their readers to talk about the challenges and obstacles they face as they get age.
On one end, many of the features in EldR are health related and are extremely serious, such as their articles on dementia and Alzheimer’s. While reading these can be a bit of a downer, they are well written and even offer an online forum for people to ask questions and discuss their fears about these issues. These articles are also not strictly made interesting to elders-as a 22-year-old, I enjoyed reading them because they were well written and informative about issues that are important to older generations but to everyone else. Based on the online edition of EldR, its features pay particular attention to developments on Alzheimer’s, and even have a section on their menu devoted to pieces written on the subject. One surprising fact I learned while reading this section was that rapid weight loss in middle age can lead to dementia and Alzheimer’s in women.

While EldR puts focus on the health issues of the aging population, they don’t forget that even retired people have to have fun and spend tons of the money from their 401K on fantastic vacations! Eldr balances out their heavier articles with guides on where to spend weekends and time with their grandchildren, as well as suggestions on where to eat on your trip.

EldR even has a blog called “Mad as Hell,” in which different writers complain about things like telemarketers.

EldR is a perfect read for the doctor’s office, and I hope the people who market this magazine know this. Every doctor’s office I have been to that is not a pediatrician has predominantly old people in the waiting room, and this magazine will get them thinking about their health so they can ask the right questions before they go see their doctor. Move over Highlights, Eldr is taking over every badly decorated waiting room in the Bay Area-and hopefully the nation.

www.eldr.com