Hola Esquire!

Esquire, a Hearst Magazine for the cosmopolitan male, recently welcomed a new member to its international edition family with the September 20th launch of the Spanish Esquire. The already international publication aims to fill a gap in the current Spanish man-azine arena by bringing Esquire's signature sprightly wit and smooth moves to their new Spanish baby brother. Editor in chief of the new edition, Andres Rodriguez, seemed to believe that the introduction of a men's magazine sans sleazy sex and intense promotion of materialism would be a breath of fresh air to the men of Espana and various parts of Latin America. "We men have magazines that treat us like walking American Express cards," he stated to the Associated Press before the launch. Spanish Esquire hopes to put an end to this attitude that men are defined by the super sex they're having and the shiny gizmos they own (or at least appear to do so) by featuring people they feel have something relevant to say, Woody Allen for example, who appears on the cover of the very first issue.
Spanish Esquire will also incorporate the original Esquire's use of New Journalism in it's editorial content. New Journalism, first created by Esquire in the 1960's, is a stylistic mode that merges "news writing with literary technique" and is a major factor in why the publication has flourished since the year of its original production, 1933. The American Esquire was founded by Arnold Gingrich during the Great Depression and has served as a literary hotspot since its advent with contributions from authors like Tom Wolfe, Dorothy Parker, Ernest Hemingway, F. Scott Fitzgerald, Hunter S. Thompson and my personal favorite, Raymond Carver. It's current staff includes such shining stars as recent poplit sensation Chuch Klosterman and riotous sexpert Stacey Grenrock Woods. The magazine has kept to its guns over the years by continuing to publish interesting stories from talented contributors and since it is a man's magazine after all, incorporated some... shall we say, woman appreciation. The magazine first used Vargas girls, painting of erotic pin up girls by the painter Alberto Vargas, to bolster sales in the 1940s, a thread that continues to this day with the appeal of the "sexiest woman alive" award which is granted to a female in the entertainment industry every year, ultimately leading to a sexy but seemingly "tasteful" photo spread. Although these familial traits will no doubt be translated into the newest edition, Spanish Esquire will by no means be a clone of its big brother, the magazine will feature original articles and for the most part will avoid mere translations of its American counterpart.
The new Spanish edition will carry the Esquire legacy into not only Spain but Mexico, Argentina and Chile as well. The initial print run is 100,0000 copies.
Information quoted and garnered for this post can be found at:
http://biz.yahoo.com/ap/070920/spain_esquire_en_espanol.html
http://en.wikipedia.org/wiki/Esquire_(magazine)