Vogue Gone India

Vogue, the chic fashion magazine acquired by Conde Nast in 1910, announced the launch of their first Vogue India issue today. According to Daily Times, the magazine is priced at 100 rupees ($2.5) and features a blend of Western, international and Indian fashion, décors, global cultures, travel and health. The magazine was set to hit newsstands in over 5,000 outlets and throughout 40 towns in India, states Vogue.com Daily News.

“Unlike most other western publishers, Conde Nast will own and operate its magazines in India rather than publishing through a joint venture or a license. This approach reflects Conde Nast’s deep commitment to the Indian market,” Jonathan Newhouse, Chairman of publishing house Conde Nast International said in a recent article on Blogger News titled “Vogue to launch Indian edition next year.”

With one of the fastest-growing business markets in the world, India’s beauty increases in richness and culture. Vogue Managing Editor Priya Tanna, in a recent Forbes article titled “Vogue India Launches,” said the traditional Indian woman has been revolutionized and has gained the revenue and independence to care more about style and self-awareness.

If the initial launch is successful, Conde Nast hopes to release five other India custom titles including Gentlemen’s Quarterly, Glamour and Traveller, in the next three to four years.

“Vogue’s the flagship brand; now we’re poised to take on a second or third title quite soon. In a rapidly growing market, with a huge untapped audience, we see great potential,” said managing editor of Vogue, Alex Kuruvilla, in the Forbes article.

Coined as a global fashion trendsetter, the once failing publication has blossomed into an international phenomenon with editions in 23 markets: Australia, Brazil, China, France, Germany, Greece, India, Italy, Korea, Japan, Mexico, Portugal, Russia, Spain, Switzerland, Taiwan, the United Kingdom and the United States among others. In essence, Vogue India can be seen as a time-lined package that will capture the subsequent cultivations of India and perhaps the world.