It may not be new, but the mission behind New Moon: The Magazine for Girls and their Dreams, is refreshing.
New Moon is a bi-monthly publication edited by adolescent girls ages 8 to 14 and is geared for a readership of girls the same age. New Moon doesn’t focus on fashion, makeup, and on how to get the boy you’ve been crushing on to finally notice you-- like many of the magazine's competitors. Instead, the magazine boasts that they cover issues that truly matter to girls, like stories on politics (especially women in politics), profiles on girls living in different countries, health issues, science, art and fiction.
The Girls Editorial Board meets in Duluth Minnesota—The magazine’s headquarters--to edit entries submitted by girls from all over the world as well as content submitted by professional adult writers. This group of 20 or so adolescent girls also decides on the issue’s themes, designs and on which stories should make it into the publication.
New Moon was first established in 1993 after Publisher, Nancy Gruver, searched for a good resource that would help her twin daughters, then 11, invest in their voices and dreams. Upon coming up empty-handed, Gruver decided she would have to create the resource herself.
Each issue of New Moon features a theme such as coming of age, changes, superstitions, food or music each article revolves around, featuring both serious and lighter treatment of each of the topics.
Once a year, the magazine features its “25 Beautiful Girls” issue where it profiles 25 girls—submitted by friends and family members of the girls themselves—that demonstrate the girls’ “inner beauty.” These girls might have collected money for charities they felt strongly about, stuck-up for a kid that was picked on, or maybe overcame obstacles in her own life.
New Moon doesn't accept any advertising, which does jack of up the price--each issue costs $5.50-- but the no advertising policy also helps keep the publication's wholesome image. New Moon has won the 2006 Golden Lamp award as well as six Parents’ Choice Gold Awards.
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