Advertise in magazine or suffer the consequences

Of any media, magazines are the best to advertise in. Countless studies have proved that magazines advertisers see the biggest results. Here are a few of these studies:

Dynamic Logic, a major research firm, with their survey, CrossMedia Studies 2006, showed magazines were three times more likely than TV and six times more likely than the Internet to produce purchase intent in automobile buyers.

Source: http://www.magazine.org/content/Files/mpaADWEEK012007.pdf

The Online Publishers’ Association found with a 2007 survey that viewers of video advertisements on magazine Web sites were more likely to check out company Web sites and were more likely to go to a store to check out product than the viewers on News sites, Web Portals and User generated content sites.

Source: http://www.magazine.org/content/Files/MAG%2Dproof%2Dff.pdf

Marketing Evolution, with a survey in 2006, found that magazines made viewers more aware of the brands advertised than TV or online. They also found that magazines were more likely to increase purchasing intent, which is often considered the most important part of the purchasing funnel, than TV or online. Both studies were included in a pamphlet published by Magazine.org, which concluded that magazines were the most consistent performer for advertisers, rather than TV or online.

Source: http://www.magazine.org/content/Files/AccountabilityII.pdf

A study by Media Choices found that more adults trust magazine advertising than advertising on network television, cable television or the Internet. A Neopets Youth Study discovered the same thing about teens.

Source: The Magazine From Cover to Cover (p. 28), Sammye Johnson and Patricia Prijatel Copyright 2007.

Case studies also show that magazines advertisers see great results. Magazine.org list over 150 successful case studies. These are just a few of them.

Harley Davidson purchased a full page spread in a magazine for an ad titled Black and Orange. Ads that year, 75 percent of which were in print magazines, raised sales more than 40 percent from the year before.

Boeri Helmets purchased numerous magazine ads ranging from small spaces to full pages in 2002. They targeted snow enthusiasts through niche magazines. After their campaign, which was 75 percent magazine, they were the number one helmet brand in the snow industry.

LL Bean, a brand that became famous from catalogs, targeted 35-54-year-old males with above average incomes. They used magazines to “to precisely target L.L. Bean’s more affluent customer and are a proven response environment.” Their results were a 15 percent increase in catalog requests and a 50 percent increase in new buyers.

Source: http://www.magazine.org/Advertising_and_PIB/Case_Studies/index.cfm