The number of new magazines for 2007 is almost 300 magazines shy of the 2006 total. According to Mr. Magazine's website the 60% failure rate for new magazines in their first year jumps to 80% within four years. Is the significant drop in new magazine ventures a sign of the times, or are publishers choosing quality over quantity?
Mr. Magazine counts a total of 571 new magazines that were launched this year. For the month of October there was a whopping 96 (this includes one shot deals such as special editions to already established publications, as well as newly launched monthlies).
Samir A. Husni, also known as “Mr. Magazine” is the chair of the journalism department at the university of Mississippi, and author of the book Launch your own Magazine, and the annual Samir Husni’s Guide to New Magazines. Of the new launches of the 2007, Bay Area based magazines Eldr and Jpg made it to Mr. Magazine’s list of top launches of the year.
Some of the new October magazines are not unusual titles, Hair Style Ideas, a relaunch of Victoria magazine, and two tattoo magazines: Inked, and Tattoo Life.
Some of the more absurd titles? Beer, a monthly for people who love, what else? Beer; Mob Candy- “the underworld magazine of mafia politics, pleasures, and power,” with coverlines such as “Gamibno Crime family Issue- a Look at Don Carlo’s Legacy,” and “Staten Islands Finest Mercedes Uncensored.” Finally, Popstar! Magazine’s special edition launch of Zanessa- a magazine devoted to the love story of “High School Musical 2’s” Zac Efron and Vanessa Hudgens.
Tuesday, November 27, 2007
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