Tuesday, November 27, 2007

ONLINE COMMUNITY GOES PRETTY IN PRINT

While over 700 magazines were launched from October of last year to September of 2007, only 17 have been highlighted on MrMagazine.com.  As this years "Hottest Launches", Mr. Magazine's Samir Husni, hand picked these publications based on his "three v's: vision, values, and voice"-- and they span from arts and photography to the art of business and even a "National Geographic for Little Kids".  You can view the Mr. Magazine's 17 Hottest magazine launches here.

Although they all look quite interesting, as a beginning photographer and recent graduate of photo journalism I, I was the the most impressed and inspired by the new JPG Magazine.

Based out of San Francisco, JPG Magazine was founded from and based on a diverse online community of photographers and photography lovers.  As the Myspace for photographers, JPG online asks their users to vote for their favorite photography on the website.  The winners are published in the bi-monthly print of JPG Magazine and receive a cash prize, subscription for a year, and other prizes depending on advertiser's participation.

In his article, "Ok, Now I Get JPG Magazine, Michael Arrington applauds JPG's ability to work with their online community for content: "The fact the that the community decides what photos end up in each issue has resulted in a ton of activity on the website.  Photographers are uploading their best work to showcase their stuff- if a photo gets picked for the magazine it's just icing on the cake for them."

This magazine is interactive in a different kind of way: while many older magazines are now figuring out the online technology and making their content internet savvy, JPG has based it's magazine on the internet content that has proved to build a strong following.  When asked by Mr. Magazine what kind of human being his magazine would be, Publisher Paul Cloutier embraces the youthful generation X aspirations by saying that his magazine is "an enthusiastic college student that has discovered their passion in life...joyful and constantly inspired to discover new ideas about photography...very approachable and obliging to help the people around them, their passion is contagious."  

That being said- I encouraged all, skilled or not, to submit their work and see what happens.  

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