Monday, November 26, 2007

OK! Magazine Goes German


Some people may roll their eyes at the idea of celebrity gossip magazines, but it’s definitely not

stopping the widespread popularity of the infamous magazines. OK! Magazine is one of many

magazines that is expanding their horizons and planning on dominating yet another country.

OK! Magazine documents the lives and careers of celebrities and gives the readers every last gruesome detail of life in the shoes of a celebrity. The magazine claims to be “the first for celebrity news” and is now preparing to take on Germany and bring them the dirt on the lives of Hollywood’s finest.

OK! Magazine is already an international title, but has now partnered with a German publishing company to produce a German language version of the magazine. This edition will be launched in the first half of 2008 in Germany, Austria, and the German-speaking areas of Switzerland according to Jason Fell of Folio Magazine. With this new addition to the OK! Magazine family, there will be a total of 16 countries that house the title.

Now some may wonder what exactly is so appealing about having to know everything about celebrities and why these tabloid magazines do so well on the newsstands. The latter is obvious, they are right in front of you and at a very cheap price and your subconscious just happens to grab it for a quick read at the gym (it’ll keep you on the machine longer is what I like to tell myself!). As for why we find the lives and everyday happenings of A-list stars so appealing is beyond me, and I am an avid reader of these tabloids! They take a look at a life that is beyond your imagination and they give you a glimpse as to what it would be like to live life in the fast lane, even though it may only be for the hour long read at the gym.

As for OK! Magazine launching in Germany, I can only imagine it will do wonders over there as it has made its mark here as well. Even though it may not be the most reliable magazine and the facts may be a little misconstrued, it is a widely known publication and it gives readers what they crave and as long as they keep serving up more of the same, they should soar in Germany just as they have everywhere else.

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